Disability inclusive coffee for all
Region: Pluma Hidalgo, Oaxaca, Mexico
Varietal: Pluma Typica
Bag: Regular jute, also available by the kilo
Altitude: 1200 meters above sea level
Cupping Notes: Aroma of vanilla, almond and strawberry. Notes of green apple, honeycomb and scorched almond, with a light to medium syrupy, smooth body.
Internal Cupping Score: 86
The Lucy Foundation’s model shows the value of diversity in business. We work with communities to establish their social, economic and environmental needs, before working together to calculate how we can collaboratively meet these needs through sustainable trade.
In 2016, The Lucy Foundation established a team on the ground in Pluma Hidalgo – an isolated coffee-farming village, high in the mountains of Oaxaca, Mexico. The aim of the Pluma Coffee Project is to transform the global coffee industry by developing a sustainable value chain of coffee that is not only good for the environment, the community, and the economy, but is also inclusive of disabled people, from farmer to consumer.
Since establishing a team on the ground The Lucy Foundation has successfully:
So why coffee? Coffee is a good source of seasonal income for farmers in this remote region of Mexico where poverty is high. Pluma coffee is exclusively grown in Pluma Hidalgo, Mexico and is new to coffee drinkers in Aotearoa New Zealand. Coffee is the economic backbone of Pluma Hidalgo with many families having a small number of trees in their backyard. We work side-by-side with these coffee farmers and their families to help improve their crops and promote inclusive economic opportunities within the community.