JBL’s Sustainability Strategy progress report 2025 is now available
Fairtrade
Fairtrade exists to improve the position of small co-operative growers in coffee-producing countries. It helps bring together farmers to form co-operatives to work together to improve living conditions for workers. Flo has transparency and credibility from growers to the consumers.
Fairtrade gives farmers stability by offering a Fairtrade Minimum Price which protects them from market volatility. It supports farmers to form small producer organizations, which enables farmers to negotiate better terms of trade and reach wider markets. Farmers also receive a, additional Fairtrade Premium – an extra sum of money paid on top of the selling price that they can invest in business or community projects of their choice. 25 percent of this premium is also invested in quality or productivity improvement initiatives.
Fairtrade minimum price 180c/lb: The guarantee of a Minimum Price is unique to Fairtrade certification. For most Fairtrade goods there is a Fairtrade Minimum Price which covers the cost of sustainable production for the product in that region.
Organic Premium 40c/lb: This is to cover the organic certification
Social Premium 30c/lb (minimum): This is over and above the Fairtrade price; that is, the Fairtrade Premium is an additional sum of money which goes into a communal fund for workers and farmers to use as they see fit, to improve their social, economic and environmental conditions. Farmers and workers alone determine what is most important to them and they do so democratically, during annual meetings for example. Funds can be spent on education or healthcare for their children, improving their business or building vital infrastructure such as roads and bridges for their community. The Fairtrade Premium is a real game-changer.
Rainforest Alliance
The Rainforest Alliance is a non-profit organization focused on creating a more sustainable world by protecting forests, improving the livelihoods of farmers and forest communities, and promoting human rights. They work to protect nature and improve lives by influencing social and market forces. The organization uses a certification program, featuring a frog seal, to identify products like coffee, cocoa, and bananas that meet specific environmental and social standards.
Protecting Forests: The Rainforest Alliance works to combat deforestation and promote sustainable land management practices in forests and agricultural landscapes.
Improving Livelihoods: They aim to enhance the well-being of farmers and forest communities by promoting better working conditions, fair wages, and economic opportunities.
Promoting Human Rights: The organization emphasizes the importance of human rights in supply chains and works to ensure that the rights of workers and communities are respected.
Climate Action: They work to build climate resilience, reduce emissions, and support local and nature-based climate solutions.
Certification: The Rainforest Alliance provides a certification program for farms and businesses that meet their standards for sustainable agriculture and forestry, using their recognizable frog seal as a visual cue for consumers.