Traceability and Ethical Standards at JBL

John Burton Ltd is committed to conducting our business in an ethical, sustainable and socially responsible manner.

This is for the benefit of all of our stakeholders, our colleges, our suppliers, our customers and our partners. We endeavour to have accountability and clear traceability throughout the coffee journey – from the farm to your door.

We have long-term relationships with our suppliers. We choose suppliers who also feel the same way, in addition to delivering a great product, they always strive to ensure strong ethical, sustainable and socially responsible guidelines.

We support sustainability with our grower partners offering Fairtrade, Organic and Rainforest Alliance certified coffee. These certifications help support these farms to meet the Fairtrade ethical standards, as well as give certainty to our roaster customers here in NZ who are Fairtrade certified.

Relationships are the cornerstone of the John Burton business; with over 30 years’ of experience, we utilise direct trade with specific farms and larger trading houses. This involves direct feedback to the farms, regular origin trips where we can each share our knowledge and learnings to ensure we are sourcing beans of the highest quality.

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